{"title":"The Novo Collection","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe Novo Collection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"all-day-glow-go-advanced-cream-1","title":"All Day Glow \u0026 Go Advanced Cream – 30ml","description":"\u003cp\u003e\u003cstrong\u003eAdvanced Radiance • Firmness • Hydration\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReveal luminous, youthful skin with the All Day Glow \u0026amp; Go Advanced Cream — a next-generation anti-ageing moisturiser powered by skin-brightening actives and deeply nourishing botanicals. Lightweight yet luxurious, it firms, smooths, and illuminates while supporting natural collagen renewal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths fine lines \u0026amp; firms skin\u003c\/li\u003e\n\u003cli\u003eBrightens \u0026amp; evens complexion\u003c\/li\u003e\n\u003cli\u003eDeep hydration for a plump, dewy finish\u003c\/li\u003e\n\u003cli\u003eRefines pores \u0026amp; enhances radiance\u003c\/li\u003e\n\u003cli\u003eGentle for sensitive or mature skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — brightens, refines pores \u0026amp; strengthens the skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — deeply hydrates and plumps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — antioxidant protection \u0026amp; skin repair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical Oils \u0026amp; Extracts\u003c\/strong\u003e — Rosehip, Broccoli Seed, Aloe Vera \u0026amp; Pea Extract for nourishment and glow\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e All skin types. Perfect for daily use to restore radiance, even tone, and enhance skin texture — naturally and gently.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply morning and\/or evening to cleansed skin. Massage gently onto face and neck until fully absorbed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Be Jolie?\u003c\/strong\u003e 100% plant-based. Handcrafted in London. Glow without compromise.\u003c\/p\u003e","brand":"Be Jolie London","offers":[{"title":"Default Title","offer_id":51454689771829,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4416\/7221\/files\/3FEDF844-16F8-4BC8-B8A4-5E3169F9659E.png?v=1788131940"},{"product_id":"novolift-triple-action-night-repair-cream","title":"NovoLift Triple Action Night Repair","description":"\u003cp\u003e\u003cstrong\u003e🏆 Universal Beauty Award 2026 Winner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRenew • Firm • Restore While You Sleep\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Novolift Triple Action Night Repair Cream is your skin's ultimate overnight transformation — a luxurious, award-winning formula that deeply nourishes, firms, and rejuvenates while you rest. Powered by \u003cstrong\u003eNovoretin™\u003c\/strong\u003e, a plant-based retinol alternative that delivers retinol-level results without the irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces fine lines \u0026amp; improves elasticity\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and nourishes overnight\u003c\/li\u003e\n\u003cli\u003eBrightens and evens skin tone\u003c\/li\u003e\n\u003cli\u003eRestores radiance \u0026amp; smooth texture\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive and mature skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Novoretin™ — Plant-Powered Retinol Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStimulates Retinoid Receptors Naturally\u003c\/strong\u003e — boosts the skin's natural retinoic acid levels for anti-ageing effects without synthetic ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Firmness \u0026amp; Elasticity\u003c\/strong\u003e — encourages collagen production to reduce fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefines Skin Texture\u003c\/strong\u003e — smooths rough skin and refines pores for a polished look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens \u0026amp; Evens Tone\u003c\/strong\u003e — fades pigmentation and sun damage while restoring radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Irritating \u0026amp; Gentle\u003c\/strong\u003e — no redness, peeling, or flaking. Safe for nightly use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e All skin types, including sensitive and mature. Vegan \u0026amp; plant-derived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply generously to cleansed face and neck each evening. Massage in upward motions until absorbed. Wake up to visibly firmer, brighter skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Be Jolie?\u003c\/strong\u003e Award-winning, plant-based. Handcrafted in London. Results you can see.\u003c\/p\u003e","brand":"Be Jolie London","offers":[{"title":"Default Title","offer_id":51454705566005,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4416\/7221\/files\/1F63CA5B-E4E9-4194-B6BB-E6F3FA6C5C64.jpg?v=1788131270"},{"product_id":"novocell-sleep-lift-eye-cream-15ml","title":"NovoCell Sleep \u0026 Lift Eye Repair – 15ml","description":"\u003cp\u003e\u003cstrong\u003eGentle Power for Brighter, Smoother Eyes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eExperience visibly brighter, smoother, and more youthful-looking eyes with the NovoCell Sleep \u0026amp; Lift Eye Repair — a luxurious, plant-based retinol alternative formulated specifically for the delicate eye area.\u003c\/p\u003e\u003cp\u003eThis lightweight, fast-absorbing cream reduces fine lines, puffiness, and dark circles while hydrating and firming the skin overnight. Enriched with \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e, \u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e, \u003cstrong\u003eVitamin E\u003c\/strong\u003e, and soothing botanical extracts, it delivers real results without irritation — perfect for daily use on even the most sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Fine Lines \u0026amp; Crow's Feet\u003c\/strong\u003e — stimulates skin renewal and supports collagen production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens Dark Circles\u003c\/strong\u003e — improves microcirculation for a radiant, refreshed look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirms \u0026amp; Lifts the Eye Area\u003c\/strong\u003e — enhances elasticity for a visibly lifted appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates \u0026amp; Smooths\u003c\/strong\u003e — infuses moisture for soft, supple, plump skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes \u0026amp; Protects\u003c\/strong\u003e — antioxidants calm irritation and defend against environmental stress\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e All skin types, including sensitive. Plant-based retinol alternative — no irritation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a small amount around the eye area each evening. Gently pat in with your ring finger until absorbed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Be Jolie?\u003c\/strong\u003e 100% plant-based. Handcrafted in London. 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