{"product_id":"novolift-proactive-serum","title":"NovoLift Proactive Skin Boosting Serum 40ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUnveil visibly lifted, firmer and smoother skin with Be Jolie London’s NovoLift Proactive Skin Boosting Serum — a concentrated anti-ageing formula handcrafted in London.\u003c\/p\u003e\n\u003cp\u003eDesigned to deliver fast and long-term results, this serum combines premium botanical extracts with advanced skin-firming actives to tighten, refine and rejuvenate the complexion. It improves elasticity, smooths the appearance of fine lines and boosts overall radiance, making it perfect for ageing, tired or dehydrated skin.\u003c\/p\u003e\n\u003cp\u003eLightweight, silky and fast absorbing, it layers perfectly under moisturiser and makeup. \u003cbr\u003eHandmade in small batches in the UK for exceptional quality and freshness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e✨ **Ingredient Highlights**\u003c\/p\u003e\n\u003cp\u003e• **Niacinamide:** Refines texture, brightens and boosts barrier strength. \u003cbr\u003e• **Hyaluronic Acid:** Intensely hydrates and plumps fine lines. \u003cbr\u003e• **Aloe Vera:** Calms, comforts and replenishes moisture. \u003cbr\u003e• **Lifting Plant Actives:** Visibly firm and tighten the skin. \u003cbr\u003e• **Botanical Antioxidants:** Protect and enhance natural radiance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Be Jolie London","offers":[{"title":"Default Title","offer_id":51480749637941,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4416\/7221\/files\/IMG-8835.jpg?v=1764411428","url":"https:\/\/bejolielondon.co.uk\/tr\/products\/novolift-proactive-serum","provider":"Be Jolie London","version":"1.0","type":"link"}