Meet Our Award-Winning Eye Cream
🏆 Winner — Global Green Beauty Awards 2025
A targeted 3-in-1 eye cream created to help the delicate eye area look smoother, firmer and refreshed.
Miracle Eye Cream 3-in-1

Meet Our Award-Winning Night Repair
A luxurious overnight treatment for mature skin, powered by a natural retinol alternative and targeted actives to help skin look firmer, smoother and more radiant by morning.
🏆 Universal Beauty Awards 2026 — Bronze Winner
Be Jolie London
NovoLift Triple Action Night Repair
Why you’ll love NovoLift
Powered by Novoretin®, a plant-derived alternative to traditional retinol, with targeted actives to help support firmer, smoother and more radiant-looking skin.
Plant-derived retinol alternative • Overnight renewal • Mature skin support

The Novo Collection
Advanced botanical skincare powered by targeted actives and a natural retinol alternative to support firmer, smoother and more radiant-looking skin.
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NovoLift Triple Action Night Repair
Regular price £95.00 GBPRegular priceSale price £95.00 GBP -
NovoCell Sleep & Lift Eye Repair – 15ml
Regular price £65.00 GBPRegular priceSale price £65.00 GBP -
NovoLift Proactive Skin-Boosting Serum – 40ml
Regular price £79.00 GBPRegular priceSale price £79.00 GBP -
All Day Glow & Go Advanced Cream – 30ml
Regular price £62.00 GBPRegular priceSale price £62.00 GBP
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