NovoLift Proactive Skin Boosting Serum 40ml
NovoLift Proactive Skin Boosting Serum 40ml
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Unveil visibly lifted, firmer and smoother skin with Be Jolie London’s NovoLift Proactive Skin Boosting Serum — a concentrated anti-ageing formula handcrafted in London.
Designed to deliver fast and long-term results, this serum combines premium botanical extracts with advanced skin-firming actives to tighten, refine and rejuvenate the complexion. It improves elasticity, smooths the appearance of fine lines and boosts overall radiance, making it perfect for ageing, tired or dehydrated skin.
Lightweight, silky and fast absorbing, it layers perfectly under moisturiser and makeup.
Handmade in small batches in the UK for exceptional quality and freshness.
✨ **Ingredient Highlights**
• **Niacinamide:** Refines texture, brightens and boosts barrier strength.
• **Hyaluronic Acid:** Intensely hydrates and plumps fine lines.
• **Aloe Vera:** Calms, comforts and replenishes moisture.
• **Lifting Plant Actives:** Visibly firm and tighten the skin.
• **Botanical Antioxidants:** Protect and enhance natural radiance.
Handmade
Vegan
Certified
Love Animals
Natural
Eco Friendly

Key Ingredients
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Plant Based Retinol Alternative
Novoretin™ – The Plant-Based Retinol Alternative
Novoretin™ is a next-generation, natural retinol alternative that delivers all the benefits of retinol — without irritation. Derived from plant-based resins and botanical extracts, it boosts skin renewal, smooths fine lines, and restores firmness for a visibly youthful, radiant complexion.
Unlike traditional retinol, Novoretin™ is gentle, stable, and non-photosensitising, making it suitable for daily use — even on sensitive skin.
Key Benefits:
• Stimulates natural collagen and elastin production
• Reduces the appearance of fine lines and wrinkles
• Improves skin texture and radiance
• Enhances firmness and elasticity
• Gentle, non-irritating, and vegan
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Niacinamide
Niacinamide is a powerful skincare product that offers multiple benefits for your skin. Also known as Vitamin B3, it acts as a potent antioxidant, reducing inflammation and promoting a healthy complexion. Niacinamide helps to regulate oil production, minimize the appearance of pores, and improve skin texture and tone. This versatile ingredient works wonders for all skin types, providing hydration, brightening dull skin, and reducing the appearance of fine lines and wrinkles. Incorporating Niacinamide into your skincare routine will leave you with a radiant and flawless complexion.
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Hyaluronic Acid
Experience skin that feels plump, smooth, and deeply hydrated. Hyaluronic Acid attracts and retains up to 1,000 times its weight in water, delivering lasting moisture while helping to reduce fine lines and restore elasticity. This skin-quenching active strengthens the moisture barrier, soothes sensitivity, and leaves your complexion looking fresh, dewy, and radiant.
Perfect for all skin types, especially dry, dehydrated, or mature skin.
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Aloe Vera
Aloe Vera Skin Benefits:
• Deeply hydrates and soothes dry skin
• Calms irritation, redness, and sunburn
• Helps heal minor cuts and acne marks
• Reduces inflammation and puffiness
• Supports skin regeneration and repair
• Leaves skin soft, smooth, and refreshed
• Rich in vitamins A, C, E, and antioxidants
• Suitable for all skin types, including sensitive





