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NovoLift Proactive Skin-Boosting Serum – 40ml

NovoLift Proactive Skin-Boosting Serum – 40ml

Regular price £79.00 GBP
Regular price Sale price £79.00 GBP
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Lift • Firm • Refine — Concentrated Anti-Ageing Power

Unveil visibly lifted, firmer, and smoother skin with the NovoLift Proactive Skin Boosting Serum — a concentrated anti-ageing formula handcrafted in small batches in London for exceptional quality and freshness.

Combining premium botanical extracts with advanced skin-firming actives, this lightweight, silky serum tightens, refines, and rejuvenates the complexion. It improves elasticity, smooths fine lines, and boosts overall radiance — delivering both fast and long-term results.

What it does:

  • Visibly lifts and firms the skin
  • Smooths fine lines and improves elasticity
  • Intensely hydrates and plumps
  • Brightens and refines skin texture
  • Boosts radiance for a refreshed, youthful complexion

Hero Ingredients:

  • Niacinamide — refines texture, brightens & boosts barrier strength
  • Hyaluronic Acid — intensely hydrates and plumps fine lines
  • Aloe Vera — calms, comforts and replenishes moisture
  • Lifting Plant Actives — visibly firm and tighten the skin
  • Botanical Antioxidants — protect and enhance natural radiance

Who it's for: Perfect for ageing, tired, or dehydrated skin. Layers beautifully under moisturiser and makeup.

How to use: Apply a few drops to cleansed skin morning and/or evening. Gently press into face and neck before moisturiser.

Why Be Jolie? Handcrafted in London in small batches. 100% botanical. Concentrated results you can feel from the first use.

  • Handmade
  • Vegan
  • Certified
  • Love Animals
  • Natural
  • Eco Friendly
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  • Plant Based Retinol Alternative

    Novoretin™ – The Plant-Based Retinol Alternative

    Novoretin™ is a next-generation, natural retinol alternative that delivers all the benefits of retinol — without irritation. Derived from plant-based resins and botanical extracts, it boosts skin renewal, smooths fine lines, and restores firmness for a visibly youthful, radiant complexion.


    Unlike traditional retinol, Novoretin™ is gentle, stable, and non-photosensitising, making it suitable for daily use — even on sensitive skin.


    Key Benefits:

    • Stimulates natural collagen and elastin production

    • Reduces the appearance of fine lines and wrinkles

    • Improves skin texture and radiance

    • Enhances firmness and elasticity

    • Gentle, non-irritating, and vegan

  • Niacinamide

    Niacinamide is a powerful skincare product that offers multiple benefits for your skin. Also known as Vitamin B3, it acts as a potent antioxidant, reducing inflammation and promoting a healthy complexion. Niacinamide helps to regulate oil production, minimize the appearance of pores, and improve skin texture and tone. This versatile ingredient works wonders for all skin types, providing hydration, brightening dull skin, and reducing the appearance of fine lines and wrinkles. Incorporating Niacinamide into your skincare routine will leave you with a radiant and flawless complexion.

  • Hyaluronic Acid

    Experience skin that feels plump, smooth, and deeply hydrated. Hyaluronic Acid attracts and retains up to 1,000 times its weight in water, delivering lasting moisture while helping to reduce fine lines and restore elasticity. This skin-quenching active strengthens the moisture barrier, soothes sensitivity, and leaves your complexion looking fresh, dewy, and radiant.


    Perfect for all skin types, especially dry, dehydrated, or mature skin.

  • Aloe Vera

    Aloe Vera Skin Benefits:

    • Deeply hydrates and soothes dry skin

    • Calms irritation, redness, and sunburn

    • Helps heal minor cuts and acne marks

    • Reduces inflammation and puffiness

    • Supports skin regeneration and repair

    • Leaves skin soft, smooth, and refreshed

    • Rich in vitamins A, C, E, and antioxidants

    • Suitable for all skin types, including sensitive